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The tide has turned - Why Trump leaving the Paris agreement is not the end of the world.

This is not another post lambasting Donald Trump - there seems to be quite a few people doing that already. I had been chatting about the...

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10 steps to level up your personal Twitter profile

I recently shared a document put together by Passle which included 10 steps to become a LinkedIn hero. I also recently created a post with

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4 key elements to ensure your content makes a big impact

Michael Brenner of Marketing Insider Group  is Forbes' top CMO influencer and he wrote a best-selling book called The Content Formula in...

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Authentic vs. Robotic Communications

If political events have taught us anything over the past year, it's that authenticity is well and truly the silver bullet of modern...

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unknownx500 DonkeyHotey

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Personal Authenticity vs Brand Authenticity

When dealing with Consumer communications, it would seem the word "authentic" is viewed as somewhat bogus. And indeed, the concept that...

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"In a virtual world, you are your content." Accenture & Deloitte move towards content marketing

A really interesting article from last year which delves into two of the Big Four moving into content marketing and their reasoning...

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