Word around the water cooler is that Snapchat is moving towards creating original content.  To be fair that seems to be the word around every water cooler.  

Amazon CEO Jeff Bezos recently said this year he sees Amazon Studios becoming the 4th Pillar of the entire business.  AT&T's proposed merger with Time Warner, Twitter's deal with the NFL it's all driven by one mantra... CONTENT IS KING!     

Scott Galloway recently predicted Netflix could become the infamous "5th Horseman".  Naturally there are a number of factors behind these deals but the storyline is consistent. The key take away for me, from the manoeuvring of these global giants is that be you David or Goliath, content is king.  

Story telling is as old as time and the ability to tell your story is the ability to capture your audience.