This is such a great idea and it is just the tip of the iceberg with regards to innovative ways of reusing the materials and waste that are all around us.
These initiatives give us all hope for the future and what is possible when there is a conscious effort (and money put behind it...) to create and develop new products through non-harmful means.
Together with her business partner, biologist Ryan Robinson, design engineer Elena recently co-founded a start-up called Aeropowder. Their aim is to transform some of the billions of chicken feathers produced in Britain every day into a new class of materials that utilize the feathers’ properties. Feathers are rather remarkable – thanks to their high content of keratin (a fibrous protein), they are strong but they’re also lightweight. They’ve been shown to be excellent thermal insulators as well as being water-repellent and sound-absorbing. And perhaps best of all, there are plenty of them around.